Betway Cements Presence on eSports Market, Sponsoring ESG Tour

PvPro Gaming announced that the international online gambling company Betway is to be the major sponsor of the ESG Tour, which is set to kick off on 7th September in the Greek island of Mykonos. The competition is to offer a massive prize of £200,000 for the winner, solidifying Betway’s reputation on the thriving eSports market. Under the sponsorship deal between PvPro and Betway, the latter is to offer live odds updates throughout the tournament and to be in charge of the naming rights to the ESG Tour.
The news for the Betway’s sponsorship did not surprise the gaming community, as earlier this year the operator has penned a partnership deal with the ESL Pro League 2017. By being the head sponsor of the upcoming ESG Tour, the operator aims to further increase the popularity of the eSports sector, as a currently developing market. According to the calculations of different market specialists, the eSports market will worth around $1.5 billion by 2020. Hence, it is not a surprise that there are so many operators, which are seeking to enter the enticing booming market. Betway is not an exception as the operator is always trying to expand its presence in the market by collaborating with various partners.
About Betway
Betway is one the most well-known operators around the globe, holding two licenses issued by Malta Gaming Authority (MGA) and the Isle of Man Gambling Supervision Commission. In 2015 the operator has introduced its gaming site to the players for the first time, which eventually has become one of the world’s top 10. Over the years, Betway has established an immaculate reputation and proved its dedication to the development of the eSports sector. The operator is also among the founders of the ESports Integrity Coalition (ESIC). Betway’s greatest advantage is that it is already a renown brand on the gaming scene and it earned the trust of the players.
About the Tournament
It was reported that 8 of the world’s best teams, including Virtus Pro, BiG, Team Liquid, Team EnVyUs, SK Gaming, mouz and others, will participate in the Counter-Strike: Global Offensive competition for the top prize. The tournament is sponsored by PvPro and it will allow players to enter a specially designed platform to compete against each other. Earlier this year, the organizers of the tournament explained that what is most special for the event is that unlike all the rest, the ESG Tour is to take place only at luxurious resorts and unconventional places. What is more is that all the enthusiasts will be able to place bets on the outcome of the tournament.